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FERRARI and MERCEDES-BENZ set for bicycles

The makers of the luxury cars turn towards the luxury of the two wheeled kind. Whether it’s the four legged fuel driven beasts that zip past or the two legged muscle powered vehicles that speed by, the masters of transportation design constantly try to boost their brand equity. The latest car debuted from carmakers Ferrari is Colnago. Commemorating the sixtieth anniversary of the brand, the bicycle is based on the colnago extreme power frame. Completely made in carbon fiber and assembled through lugs, it allows customization. Its Italian parentage can be seen from the stylish tricolor flag of

Italy featured in the bike. The fork made in carbon fiber gives reliability and safety. And Mercedes is not staying behind. They come up with three new sports bike. They have announced their participation in the competition of the 2007 bike collection. The technical and the functional features of new fitness and trekking bikes echo the ethos of the brand. The bold curves curves bring alive the Benz character, a clear reflection of the unmistakable styling from the Mercedes Benz Design Centre in

Sindelfingen. For the first time, the interplay of bold curves and straight lines grafts from the current design language of Mercedes-Benz cars finds way onto the muscle powered single-track vehicles. The core values of the Mercedes-Benz are integrated into the bicycle.

This entry was posted on Thursday, June 28th, 2007 at 1:15 pm and is filed under Business Deals, Sports, Technical. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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