Obama Election Marketing Strategy : a Lesson for all Webmasters
Having a good website in a good niche with good content isn’t everything. Because there are often tens or hundreds of people in the same niche as you, with equally good content. Look at the Make Money Online (MMO) niche, for example. Johnchow, Johncow, Tylercruz, Problogger - there all the same, for the most part. But what blogs in this niche have you been hearing about recently? And what blogs stand out?
Well, I’m sure you heard a fair bit about winning the web recently. Was it because the content over there is better? He has some secret to give away that the others don’t? No! Of course not! What is different though, is he gave his site a twist. He had a new perspective and a new way of getting visitors. He hosted one of the biggest contests the MMO niche has ever seen.
This is very similar to how certain niches become stale. The video games niche became very boring for a while. Every games site or blog offered pretty much all the same things, maybe with a slight twist or localization. But then two people decided to set up destructoid.com as a gimmick to get themselves into the “press-only” event E3. They didn’t even intend to continue with the blog, but now it has become a major name in the games media, with nearly 6,000 subscribers to their RSS feed, hundreds of thousands of visitors and even a network of other blogs to their name. This is what Obama did pushed and started a blog campaign with a twist on a very competitive niche so as attract traffic without any marketing gimmick.
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