Pairing Up
Nowadays in search for new ways and methods for catching customers, companies try all sort of techniques. And Pairing Up of two products of two big different companies are the latest trend.
BMW Group Design works USA has just finished giving final touches to the interior of the ultra luxury 787 Business Jet. The aircraft features semi-translucent walls, expensive art, white leather lounge chairs and burgundy accent pillows. The BMW design group describes these as ‘residential type furniture’. A vertical architectural experience has been incorporated into the the multi level aircraft, taking advantage of the generous cargo space. A fully equipped gourmet kitchen is separated by a translucent floor from a bar which lie above in the main floor. The upper level has theater lounge, with screen that stretches two levels. It also features a big king size bed, bathroom, a high tech exercise room, spa and sauna,two guest rooms and a medical room. This is a classical example for the pairing up of cars and airplanes. The secret is -brand names merging together produces A-list cachet.
Pairing up is also very successful in games and cinema, designers and decor, fashion and culture, cruises and spas, cigars and malts etc.
The trick behind the pairing up of two edible items like wine and cheese, chocolates and cognac, wine and cigars, champagne and hibiscus etc is that the two different food balance the favours and produces excellent taste .
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